YTE 012: Why you have to be about the relationship and not the sale – your reputation depends on it with Paula Creed-Smith

August 3, 2017

In this episode we talked about:

  • Going from social work to being a concierge's to being a stay at home mom entrepreneur
  • How and why you need to do your research before going into business
  • Reputations and how bad news travels fast
  • Being about the relationships, not the sales
  • Social media and the legwork behind it
  • How to use Facebook and Instagram and why you use them differently
  • Software we use in business
  • Accounting frustrations
  • This episode even had me taking notes

 

Sponsor

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Quotes:

  • "Exciting time to be a business owner"
  • "I had to make my home my priority"
  • "I want him to feel like it's Christmas every month"
  • "You can't just unplug completely"
  • "You still own your time"
  • "Bad news travels really really fast"
  • "Focus on relationship building"
  • "Entrepreneurship came out of being a stay at home mom"
  • "I never worked so hard in my life are free"
  • "A good Post-it never goes out of style"

 

Guests Favorite quote
"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths." -Walt Disney

 

Resources

 

Connect with Paula at https://cehfloragiftco.wixsite.com/cfgc 

 

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Questions I ask prior to meeting

Business/Brand/Blog name:: Ceh~Flora Gift Co.

Who are you/what role do you play in your business?: I am the ownerTell me a little bit about yourself:

Tell me a little bit about yourself:
Hello stated above, my name is Paula Creed-Smith. I am the owner of Ceh~Flora Gift Co., a gift box service located in Brevard County Fla. Ceh~Flora is unique as a gift service by virtue of the way it functions. I offer curated boxes, which are selected from a menu that I created, custom boxes, as specified by the client and coming soon, a subscription box. I started Ceh~Flora after taking a sabbatical from my other business as a personal concierge. I had to step back from that business due to a family illness. I am a former foster child and that inspired me to get involved in social work. After almost a decade of that, I became a wife and then a mother to 2 beautiful girls. I am profoundly driven by my faith and my family. I sheepishly admit I may have a slight addiction to rum raisin ice cream and coffee.

I started Ceh~Flora after taking a sabbatical from my other business as a personal concierge. I had to step back from that business due to a family illness. I am a former foster child and that inspired me to get involved in social work. After almost a decade of that, I became a wife and then a mother to 2 beautiful girls. I am profoundly driven by my faith and my family. I sheepishly admit I may have a slight addiction to rum raisin ice cream and coffee.

What are the 2 biggest challenges you have with entrepreneurship:
1. Self-financing is always hard, but I love that I maintain full control because I did it myself
2. Building an awareness of my new brand

We are at the local coffee shop down the street and I'm about to leave. Tell me 3 things you want me to walk away with from our meeting.:
1. Nothing, including myself, can stop me
2. I am constantly learning, it's the nerd in me
3. Once we become friends, I'll love you forever

Favorite drink: Coffee

Name a place you would like to be at right now for this interview (we won't actually be there, but it's always nice to pretend right?): Jamaica Ave Queens NY

 

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