YTE 016: Marketing strategies and utilizing the power of live broadcasting with Aditi Ramchandani

August 31, 2017

In this episode we talked about:
- Stepping out with no savings, only one month worth of rent, and having student loans
- briefly a teaching job I was offered
- traveling across the country
- itching to leave the corporate world for something more
- Marketing strategies and utilizing the power of Periscope to sell
- Learn about what MoGo is and how Aditi made money on the go
- Why you just need to start

Sponsor

StupidEasy.com – A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

Quotes:
- "Marketing has really always been in my blood"
- "Do you really think you have value?"
- "Our bodies just know better"
- "Test it out and see what happens"
- "I literally take my business week by week"
- "I highly recommend a biz bestie – everyone should have a biz bestie"
- "A lot of us have been programmed to think that making money needs to be hard work"
- "No, that's your expertise. They're paying you for your expertise."
- "The difference between successful people and non-successful people is they start" - Chalene Johnson

 

Connect with Aditi at Aditicreative.com/ib

 

Questions I ask prior to meeting:

Business/Brand/Blog name:: Aditi Creative International

Who are you/what role do you play in your business?: Intuitive Marketing Strategist

Tell me a little bit about yourself:: I first had this dream to live and work from anywhere, create my own hours, and live in different cities, 5 years ago. I don't know that I believed it would really happen, but I sure wanted it to. After year 3 in corporate America, I hated it and tried to find something more to life. Eventually, I threw in the towel and decided to go to grad school as my 1-way ticket out of corporate America.

I loved marketing and wanted to be an expert in it and around graduation when everyone else was applying to and interviewing for jobs, I decided to go full on with my business. 16 months later full time, I'm DOING IT! And now I'm on a cross country drive, from Chicago to LA, living my life, working on the word, and loving every second :) !

I am an intuitive marketing strategist and I help spiritual entrepreneurs get confident, visible, and paid so they can deeply impact lives with their gift!

What are the 2 biggest challenges you have with entrepreneurship: Internal negative chatter + feeling of failure when things don't work as planned!

We are at the local coffee shop down the street and I'm about to leave. Tell me 3 things you want me to walk away with from our meeting.: For entrepreneurs? -->
1. Start with where you are.
2. Focus on Done.
3. Pre-sell before you create!! :)

Favorite drink: Lychee Martini

Name a place you would like to be at right now for this interview (we won't actually be there, but it's always nice to pretend right?): Bali

Favorite quote:: Fortune favors the bold!

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YTE 015: Understand the value you bring to the table and don’t feel guilty about charging for it with Susan McVea

August 24, 2017

In this episode we talked about:

  • Charging for your services and not feeling guilty about it
  • Understanding the value you bring to the client
  • The lonely journey and self-care tips
  • What you need to do in order to move your business forward
  • Find out what 2 things you should be outsourcing last

 

Sponsor

StupidEasy.com – A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

 

Quotes:

  • "The price of peace of mind"
  • "Being an entrepreneur is hard. It is tough. It is lonely. It has fabulous rewards"

  • "Never discount the experience that you had in the past that leads you directly to why it's so much faster, quicker and easier to be able to deliver that quality and expertise to the person who needs it the most."

  • "Your story – your journey is unique"

  • "As an entrepreneur, you are your business"

  • "If you keep under charging you're going to just keep spinning and spinning"

  • "If you're in it for the money, you will fail"

  • "Marketing is just the link to the sale"

  • "The more specific you are, the more people hear you"

 

Resources: 

 

Connect with Susan at www.susanmcvea.com (coming soon)

 

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Questions I ask prior to meeting:

Business/Brand/Blog name: Susan McVea Consulting 

Who are you/what role do you play in your business?: CEO and founder: Business Sales & Success Coach

Tell me a little bit about yourself:: I'm a married mama of 2, had been working in corporate sales leadership almost 20 years for a Global 300 selling over $600 million in revenue. Challenged with a major health issue I was forced to walk away and my life changed in one day. I'm now on a mission to help female entrepreneurs sell with more ease and less sleaze while making the money and impact they deserve. I also believe you don't need to work to burn out to be successful.

What are the 2 biggest challenges you have with entrepreneurship: loneliness and pacing- I'm an introvert, but have always worked with others and working from home as an entrepreneur can be lonely! With my chronic pain/illness and being a recovering workaholic, I'm constantly pacing myself so I don't burn out again. Lots of self-care and downtime gets scheduled as top priorities.

We are at the local coffee shop down the street and I'm about to leave. Tell me 3 things you want me to walk away with from our meeting.: impact and serving your purpose is more important than money, but if you serve with passion you will make money,2-never feel bad for asking for help you're not weaker, or less than for needing support and getting help when you need it can help create shifts and help you leap forward when you're stuck, 3-business and what you do is not all of who you are so make sure you know why you're doing this and what YOU stand for as a person being an entrepreneur tests you and is a self-discovery journey like no other.

Favorite drink: chai rooisbos tea or a Cabernet Sauvignon ;) one to start the day, the other to end!

Name a place you would like to be at right now for this interview (we won't actually be there, but it's always nice to pretend right?): Mexico or Hawaii! Anywhere tropical and by the ocean. I love water.

Favorite quote: Wherever you go, there you are or dr Seuss- you have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.

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YTE 014 Education is changing and while college might not be for everyone, personal development is with Domari Dickinson

August 17, 2017

In this episode we talked about:

  • Working with teachers and schools while making homeschool work
  • How giving up the 9 to 5 opened more doors and created a healthy work/life balance
  • How entrepreneurship wasn't talked about in school and how it's always been about what kind of job you can get and what kind of benefits they offer
  • College isn't for everyone and why it's important to make time for that personal development
  • Thinking twice about what you post and put out there especially when at your job
  • Time management and what you have to do in order to make the most of your day
  • Going from a course junkie to course dieting and the benefits of slimming down

 

Sponsor

StupidEasy.com – A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

 

Quotes:

  • "If you really wanted to do it you would figure it out"
  • "I wanted my kids to have a solid foundation"
  • "I enjoy the work I'm doing and I enjoy the balance"
  • "What problems do you want to solve? What is it that you want to do?"
  • "I'm ok with not doing what everyone else is doing"
  • "Stay in your lane"

 

Connect with Domari at http://domaridickinson.com/ 

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Questions I ask prior to meeting:

Business/Brand/Blog name: Let's Talk Education

Who are you/what role do you play in your business?: Founder and CEO

Tell me a little bit about yourself:: I am a homeschooling mother of 4, a Christ lover, and an educational consultant who is passionate about helping groom children for success. I've been working in the education arena for over 15 years and I've had my own consulting business for 2.

What are the 2 biggest challenges you have with entrepreneurship:

1) Building my confidence and believing that I could succeed at being an entrepreneur. In my first attempt I was constantly around people who were crushing their business, and since I wasn't it took A LOT of personal development for me to get to the point where I didn't feel like a total failure.

2) Figuring out how to be a businesswoman, a wife, a mom and not lose my mind (still working on this)

We are at the local coffee shop down the street and I'm about to leave. Tell me 3 things you want me to walk away with from our meeting:

1) my contact info because we are totally going to be friends for life!
2) the bill - because I'm on my way to being debt free again and every penny counts
3) a belief that all children can succeed and that it's our responsibility to sow into them to help them realize their potential

Favorite drink: Water - it's nature's nectar 😀

Name a place you would like to be at right now for this interview (we won't actually be there, but it's always nice to pretend right?): Bora Bora

Favorite quote: For I know the plans I have for you...plans to prosper you and not to harm you, plans to give you hope and a future.

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YTE 013: How a pay what you can business model can grow your business with Brittney Hiller

August 10, 2017

In this episode we talked about:

  • Starting out small and working your way up to that big idea/vision

  • Virtual Yoga and an exercise you can do at your desk

  • Just jumping into business and what one needs to do beforehand

  • Infusing all of your work histories into your business

  • Having a central location and how it really helps you achieve constancy

  • Pricing and how Britney started with the "pay what you want" and still continues to use this pricing model

  • Managing fear and having a fall back plan

  • How one job can limit your skills and make you feel like you like that's all you can do

  • Tying in both the online and offline worlds

  • Staying grounded and how to fight off the distractions new ideas bring up

  • My tribe, Y-Notters, and who a Y-Notter is

 

Sponsor

StupidEasy.com – A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

 

Quotes:

  • "Doing these pay what you want yoga classes"
  • "Basically, this is a landing pad"
  • "I never want a person to come in and think oh, $20 for a yoga class – I can't afford that"
  • "I want them to come in and really experience their body and themselves"
  • "You want to help people and it doesn't matter what the cost is"
  • "Nobody is offering this right now"
  • "I'm just looking ahead in the future and thinking, how would I want to feel?"
  • "I'm working with the people who I will, I want to, I'll try"
  • "Go back to that beginner stage"
  • "If you never ask the answer is always no"

 

Resources:

Connect with Brittney at http://www.theoutdooryogini.com/

 

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Questions I ask prior to meeting:

Business/Brand/Blog name: Brittney Hiller Yoga

Who are you/what role do you play in your business?: Founder & CEO

Tell me a little bit about yourself:: I began my entrepreneurial journey in 2014, officially. In 2012 I was "released" from a yoga studio after I refused to sign a contract stating I was unable to teach within 10 miles of said yoga studio. Thus, The Outdoor Yogini was born and since then has evolved into Brittney Hiller Yoga, kids yoga teacher, laughter yoga therapist, and soon to be yoga studio and spa owner.

What are the 2 biggest challenges you have with entrepreneurship: Time management and during the first three years - CLARITY.
I often thought I KNOW I want to do this, but HOW??

We are at the local coffee shop down the street and I'm about to leave. Tell me 3 things you want me to walk away with from our meeting.: Always remember your voice matters, someone somewhere needs YOUR message.

Tons of people sell toilet paper! (It's my go to reminder that JUST because I am not the ONLY yoga teacher out there doesn't mean I'm not SOMEONE'S yoga teacher.)

The sky is not the limit - your imagination is, therefore shoot higher.

Favorite drink: Chai Latte with Almond Milk

Name a place you would like to be at right now for this interview (we won't actually be there, but it's always nice to pretend right?): Lounging in my relaxation area in my Yoga Spa. 😃

Favorite quote:: I always wonder why birds stay in the same place when they can fly anywhere on the earth. Then I ask myself the same question. -Harun Yahya
((Don't worry I can't pronounce his last name either..))

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YTE 012: Why you have to be about the relationship and not the sale – your reputation depends on it with Paula Creed-Smith

August 3, 2017

In this episode we talked about:

  • Going from social work to being a concierge's to being a stay at home mom entrepreneur
  • How and why you need to do your research before going into business
  • Reputations and how bad news travels fast
  • Being about the relationships, not the sales
  • Social media and the legwork behind it
  • How to use Facebook and Instagram and why you use them differently
  • Software we use in business
  • Accounting frustrations
  • This episode even had me taking notes

 

Sponsor

StupidEasy.com – A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

 

Quotes:

  • "Exciting time to be a business owner"
  • "I had to make my home my priority"
  • "I want him to feel like it's Christmas every month"
  • "You can't just unplug completely"
  • "You still own your time"
  • "Bad news travels really really fast"
  • "Focus on relationship building"
  • "Entrepreneurship came out of being a stay at home mom"
  • "I never worked so hard in my life are free"
  • "A good Post-it never goes out of style"

 

Guests Favorite quote
"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths." -Walt Disney

 

Resources

 

Connect with Paula at https://cehfloragiftco.wixsite.com/cfgc 

 

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Questions I ask prior to meeting

Business/Brand/Blog name:: Ceh~Flora Gift Co.

Who are you/what role do you play in your business?: I am the ownerTell me a little bit about yourself:

Tell me a little bit about yourself:
Hello stated above, my name is Paula Creed-Smith. I am the owner of Ceh~Flora Gift Co., a gift box service located in Brevard County Fla. Ceh~Flora is unique as a gift service by virtue of the way it functions. I offer curated boxes, which are selected from a menu that I created, custom boxes, as specified by the client and coming soon, a subscription box. I started Ceh~Flora after taking a sabbatical from my other business as a personal concierge. I had to step back from that business due to a family illness. I am a former foster child and that inspired me to get involved in social work. After almost a decade of that, I became a wife and then a mother to 2 beautiful girls. I am profoundly driven by my faith and my family. I sheepishly admit I may have a slight addiction to rum raisin ice cream and coffee.

I started Ceh~Flora after taking a sabbatical from my other business as a personal concierge. I had to step back from that business due to a family illness. I am a former foster child and that inspired me to get involved in social work. After almost a decade of that, I became a wife and then a mother to 2 beautiful girls. I am profoundly driven by my faith and my family. I sheepishly admit I may have a slight addiction to rum raisin ice cream and coffee.

What are the 2 biggest challenges you have with entrepreneurship:
1. Self-financing is always hard, but I love that I maintain full control because I did it myself
2. Building an awareness of my new brand

We are at the local coffee shop down the street and I'm about to leave. Tell me 3 things you want me to walk away with from our meeting.:
1. Nothing, including myself, can stop me
2. I am constantly learning, it's the nerd in me
3. Once we become friends, I'll love you forever

Favorite drink: Coffee

Name a place you would like to be at right now for this interview (we won't actually be there, but it's always nice to pretend right?): Jamaica Ave Queens NY

 

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YTE 011: People first. How to build an online community with Brittney Rossie

July 27, 2017

 

In this episode, we talked about

  • Starting a business when you're pretty much cut off from everything
  • How a  cancer scare in the family taught her a huge business lesson
  • Why you can't play the comparison game
  • Time management
  • Social media and how it can all start with just a Facebook group and asking questions
  • Building a community
  • Ways to fight giving up on entrepreneurship

Sponsor

StupidEasy.com - A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

Quotes

  • “I started seeing people needed help with what we started to incorporate into our website and newsletter stuff”
  • “Oh! I could make money helping people do this stuff”
  • “People first. Family first.”
  • "What is your time worth and how much are you willing to pay to get that time back?”
  • "I have adjusted my filter”
  • "You can learn new skills”
  • "An overnight success has been over 10 years in the making”
  • "Good design starts with good dialogue”
  • “It’s not about the sale. It’s about the relationship”

Resources

 

Connect with Brittney at www.brittneyrossie.com

 

Discover even more about this guest and all of my other guests at YesToEntrpreneurship.com/podcast

 

***Be sure to subscribe in iTunes and leave a review.***

 

Background on the podcast

Yes to Entrepreneurship is a podcast for anyone who is thinking about starting their own business or is already running one. This show features entrepreneurs who meet and talk about business, life, and how it all plays out.

Imagine sitting at a coffee shop and overhearing the people next to you talk about entrepreneurship – that’s exactly what this show is about. Swing by and drop in on our conversations - you're bound to pick up a thing or two!

 

Grab a Free audio book with Audible here

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YTE 010: Learn how to survive the wild, wild, west of web design with Webly Alfred

July 20, 2017

 

In this episode, we talked about

  • Web design and the $300 website vs $1,500 website
  • Educating the client and setting the right expectations at the beginning
  • Why it's all about gaining clarity in terms of what is your business about?
  • Stepping up your level of professionalism
  • Scope creeping and isolation playground
  • Building relationships, providing good customer service and winning over your competition
  • Blogging and why you are not getting comments
  • This episode is jam packed

Sponsor

StupidEasy.com - A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

Quotes

  • “You have to find a way to make it work”
  • "I started on a budget "
  • "Usually they (clients) reach out for help after they’re out of cash”
  • "That level of professionalism invites them (clients) to step it up”
  • “People are not getting their content ready at all”
  • "How does the person feel when doing business with you”
  • "I need to cater to what truly matters”
  • "Run your own race and be intentional about it”
  • "It's about building relationships”
  • “The bottom line is, whichever platform you choose, there is a learning curve”
  • “It’s about getting to know the person”
  • “Simplicity is key!”
  • “What am I really, really good at?”
  • “You cannot give to others what you are not giving to yourself”

Resources

 

Connect with Webly at www.WeblyAlfred.com

 

Discover even more about this guest and all of my other guests at YesToEntrpreneurship.com/podcast

 

***Be sure to subscribe in iTunes and leave a review.***

 

Background on the podcast

Yes to Entrepreneurship is a podcast for anyone who is thinking about starting their own business or is already running one. This show features entrepreneurs who meet and talk about business, life, and how it all plays out.

Imagine sitting at a coffee shop and overhearing the people next to you talk about entrepreneurship – that’s exactly what this show is about. Swing by and drop in on our conversations - you're bound to pick up a thing or two!

 

Grab a Free audio book with Audible here

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YTE 009: Stepping out of your 9 to 5 & into entrepreneurship for the first time with Kelsey Turner

July 13, 2017

In this episode, we talked about

  • Stepping out on her own, leaving a 9 to 5 and testing out ideas for the first time
  • How to deal with the overwhelmed feelings
  • Working a part-time job and working on your business
  • Building a supportive community
  • Isolation even add a 9-to-5
  • How an art class made a huge impact on her and has helped shape her view on entrepreneurship
  • Evolving as a person and a business
  • How even if you're just starting out you still have great advice to give
  • How we are all at different stages in our journey

Sponsor

StupidEasy.com - A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

Quotes

  • "We've worked so hard and we put in that time blood sweat and tears into somebody else's business that now we're being rewarded with time to build something of our own”
  • “Creative minded people love the creative part but we're really bad at the other stuff”
  • "You should never be stagnant. Your website shouldn't look the same or year from now”
  • “You have to keep it fresh”
  • “Every no will lead to a yes”
  • “Give yourself some breathing room to fail because you're going to”
  • "You have to learn from those failures and use them as opportunities”
  • "Fail”

Bonus

I surprise my guest with something that will jump-start her business

 

Connect with Kelsey at www.instagram.com/kelc88/

 

Discover even more about this guest and all of my other guests at YesToEntrpreneurship.com/podcast

 

***Be sure to subscribe in iTunes and leave a review.***

 

Background on the podcast

Yes to Entrepreneurship is a podcast for anyone who is thinking about starting their own business or is already running one. This show features entrepreneurs who meet and talk about business, life, and how it all plays out.

Imagine sitting at a coffee shop and overhearing the people next to you talk about entrepreneurship – that’s exactly what this show is about. Swing by and drop in on our conversations - you're bound to pick up a thing or two!

 

Grab a Free audio book with Audible here

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YTE 008: Get more engagement when you go live on Facebook & Periscope with Keenya Kelly

July 6, 2017
 
In this episode, we talked about
  • Setting goals and beginning with the end in mind
  • Tips on how to set prices for your product or service
  • Strategies for moving forward in your business
  • How lonely entrepreneurship can be and what we do to overcome it
  • The one thing you need to be doing when going live on Facebook or Periscope in order to get more engagement

Sponsor

StupidEasy.com – A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com.

Quotes:

  • “Entrepreneur mindset: Entrepreneurs are willing to do the thing that most people are not willing to do – their willingness to step out of that fear.”
  • “I wish somebody would have told me about all the legal aspects of things. What I should do from an early on stand point with the contracts, trademarks and all that.”
  • “Sometimes you just don’t know if they’re trustworthy so you just watch, and watch, and you watch and realize ok, they are trustworthy.  
  • “I rather take the risk and fail or succeed than to automatically fail because I didn’t take the risk.”

Resources: 

 

Connect with Keenya at www.keenyakelly.com

 

Bonus:

Check out the Facebook Live Keenya and I did after the show here

 

Discover even more about this guest and all of my other guests at YesToEntrpreneurship.com/podcast

 

***Be sure to subscribe in iTunes and leave a review.***

 

Background on the podcast

Yes to Entrepreneurship is a podcast for anyone who is thinking about starting their own business or is already running one. This show features entrepreneurs who meet and talk about business, life, and how it all plays out.

Imagine sitting at a coffee shop and overhearing the people next to you talk about entrepreneurship – that’s exactly what this show is about. Swing by and drop in on our conversations - you're bound to pick up a thing or two!

 

Grab a Free audio book with Audible here

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YTE 007: Broadcasting tips that will grow your audience, ratings & sales with Michelle Johnson

June 29, 2017

 

In this episode, we talked about

  • Broadcasting and how you can grow your audience, your ratings, and your sales
  • How you can start out by building your business on the side and start with just a simple newsletter in order to grow your business
  • That transition timing and what seems to be the sweet spot for most entrepreneurs
  • How having the perfect job and amazing clients doesn't always mean it's what's right for you and how to adjust
  • Feeling like you can’t say no, but why you need to get past that
  • That even if you come from a small town you can still make a big impact
  • How to deal with friends who are not in that entrepreneur mindset
  • How you can still win with fewer clients
  • Calendars and staying organized and why it’s important to plan ahead
  • How to cut out social media and move that needle in your business
  • Why you need to remove yourself from the computer
  • Podcasting and really broadcasting, in general, to make sure you get your sponsors

Sponsor

StupidEasy.com - A new online course marketplace where you can easily create and sell your online courses without having a chunk of your sales taken out. Discover more at StupidEasy.com

Quotes

  • “There may not be a model for your success, you may be the model for someone else”
  • "What content am I going to wrap around it (podcasting)?”
  • "Build your business on the side”
  • "They made it easy for me, but not easy for my life”
  • “I thought I had to say yes to everyone and everything”
  • “My best ideas come from traveling”
  • “I was the Oprah of Albany”
  • “You have to know that you are not an island and that you cannot do it alone”
  • “You gotta make sure you got something that is a sellable product so that you could get your sponsors or advertisers”
  • “It’s about your content and what you really have to say”

 

Resources

 

Connect with Michelle at www.Michellepricejohnson.com

 

Discover even more about this guest and all of my other guests at YesToEntrpreneurship.com/podcast

 

***Be sure to subscribe in iTunes and leave a review.***

 

Background on the podcast

Yes to Entrepreneurship is a podcast for anyone who is thinking about starting their own business or is already running one. This show features entrepreneurs who meet and talk about business, life, and how it all plays out.

Imagine sitting at a coffee shop and overhearing the people next to you talk about entrepreneurship – that’s exactly what this show is about. Swing by and drop in on our conversations - you're bound to pick up a thing or two!

 

Grab a Free audio book with Audible here

 

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